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Product Design Leader


Creating delightful products informed by user feedback

 

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Product Design Leader


Creating delightful products informed by user feedback

 

Based in Irvine with a degree in economics with over 20 years of professional experience in design, I love creating products that are informed by the user and designed for how they think and work. I enjoy tackling complex problems, employing user centered design techniques, and crafting products that are engaging and beautiful.

 

 


 

Trusted Brands I’ve worked for

 
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UX/UI Work


UX/UI Work


Recent UX/UI Projects

Desktop Labs

on Demand Fabrication for the Medical Professionals

A B2B SAAS that simplifies the the end to end order to delivery process of medical lab fabrication. Desktop Labs makes case creation and order management easy and outcomes predictable.

 

 

Evolus

Accessible Medical Aesthetics Designed for the Millennial market

A two sided marketplace where consumers can find the beauty treatment they desire in their area by browsing through a list of providers. Your beauty is a personal matter so Evolus made sure that connectivity was at the core of it’s business.

 
 

 
 

Zbooni

Say Hello to Chat commerce. The next generation platform for personalized commerce.

Drive more sales with a human connection by turning one on one customer interactions into transactions. Easily create invoices and orders to close sales on messaging apps you already use.

 
 

 
 

Facebook Pulse

A large scale enterprise HR solution for the largest social network on the planet

A successful company can always be traced back to how its run. Facebook’s suite of enterprise tools help the company make informed decisions on headcount and hiring.

 
 

 
 
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Qordoba

An AI platform that helps teams craft content using approved material

This enterprise SAAS application is gearing up to be best in class. Qordoba broke ground with a focus on localizing content for new markets by applying a modern approach to language translation through improvements in machine learning and workflow automation.

 
 

 
 

Socialplex

Events are experiences that last forever

Socialplex created an app that helps you discover events and activities in your area. Watch events come to life online so that you can make better choices before taking the plunge. By improving the event experience Socialplex helps users forge meaning memories.

 
 

 
 

Google Spot

A Design Challenge: Making your favorite TV shows shoppable

A product that intuitively knows what products are available for purchase while you’re watching your favorite shows. Never miss an opportunity to purchase your favorite products in that moment you feel most inspired.

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Branding


Branding


Featured Brands

 

Maden

A marketplace for US manufactured goods. A first of its kind business with a brandmark fit for a global the scale.

 

 
 

Evolus

A medical aesthetic brand built from the ground up for Millennial. Making luxury treatments accessible when you final decide to glow up.

 

 
 

Cottao Motorsport

This luxury car company brought its Italian charm to sunny Southern California. The brand was designed to feel youthful yet elegant. 

 

 
 

Lucy's Eatery

If you want fresh food that is farm to table then Lucy's is for you. Look on as the chef cooks up your brunch while striking up warm conversation with those sitting at the bar. The food is just as great as the ambiance.